This is my last semester in college. In the last semester, I am preparing for my senior show in April. This is the capstone of all that I’ve learned in four years with this art department. For this senior show, I am stepping out of my comfort zone.
Most senior Graphic Designers will either present a case study for branding or re-branding an identity. They will display the process and the final concept with application. Others will present a package design project. I of all people definitely know that what these seniors have done takes time, problem solving and creative thinking. The thing is, I’ve completed those kind of projects before in my classes leading up to this show. Why would I want to do just another project?
Growing up, I drew all the time. I was the kid who borrowed all of the drawing books from the library and received drawing pads for Christmas that I would burn through before the next Christmas. I loved art in general and always enjoyed the art classes in my homeschool group, no matter what medium is was. Graphic Design was something I came across after learning HTML from being bored. I didn’t want my website to look like crap so I messed around with this program called Photoshop 7 someone gave me. I started looking up tutorials trying to figure out this weird program that had this thing called a lens flare. Before I knew it, after making many different styles of the same website, I began to really get into what determined a good looking verses a bad looking website. I began to fall deeper and deeper into the idea of studying Graphic Design. It involved problem solving, it involved creative thought. It was a way to visually communicate and to in a sense, put ideas into peoples minds.
Now I have come full circle. As much as I enjoy the calculating creative style of Graphic Design, as much as I enjoy developing an identity, typography, page layouts, etc. I desire to to now venture back into the fine art and approach design from a more conceptual stand point. This is a chance for me to experiment and play for the sake of art. What’s funny is that all of this has turned into another problem solving project, which in the end I’m quite happy with.
My conceptual idea involves abstract imagery by design. When you look at an abstract or random image, that might be all you see. If you look at the bigger picture though, there are many factors that determine how the image looks. We know this thanks to the laws of physics. If you ever watch Dexter, he figures out a crime scene by observing the blood splatters, figuring out the point of origin and what would have to happen for the blood to land that way. The same can go for splatter paintings. The same goes with random digital images. Algorithms can determine the randomness of an image, and of course the algorithms would first have to be designed by a programmer.
Now for the problem to solve as mentioned two paragraphs ago: Application. As a Graphic Designer I still need to present something that falls more in-line with what I’ve studied. The current solution: Take identities that I’ve either created or refreshed and bring new life to them with moving abstract imagery. The abstract images would be determined by algorithms that I’ve created using data captured from a camera. The main idea is to capture the color from the environment and to display the abstract images with either the same color or compliment colors making it relevant to the space. For example, if someone with a blue shirt would walk in front of the camera, the camera would capture that color and display the abstract image with the color blue and the complimentary color orange. This is the basic idea that I will apply to the XS Energy logo I re-branded two years ago.
This is what I have at the moment in terms of concept. I’m still sorting some things out but I’m pretty happy with the current concept. The challenge now is to learn Quartz Composer within two weeks so I can begin to develop these images.
I’m excited to try something new and fairly innovative, at least for this campus. I intend to keep updates on here about my senior show as I continue to develop and strengthen the concept into an actual presentation. It will be interesting for me to look back at the documented growth.
~Jeremiah~